SALES FUNNEL DEFINITION

  • Many businesses slump beyond the competitors, also diverse marketing authorities failed to improvise their organization resources; because they know How to market, but they don’t know How to build, exact sales funnel for the campaign.
  • Are you excited to concerning the comparable sales funnel meaning with the proper implementation strategies? Scroll down to access the entire sales funnel strategies,
  • Sales Funnel is the strategy every marketing professional and business proprietor should need to be master, plus they must have strong knowledge in formulating profitable sales funnels.
  • Structuring the sales funnel results with the successful ROI; that you generated for your one campaign spend.
  • Everyone Facing challenges in creating the complete sales funnels for their businesses and services; easy ways to create the sales pipeline stages, find the ‘X’ factor in the funnel, and examine the TOTF, MOTF, and BOTF.
  • Based on the campaign objective sales funnel differs for each business.
  • The sales funnel doesn’t require any paperwork behind the Digital medium; you have to build the possibilities with the Landingpages, Automations, and email marketing.
  • Use the imminent proven marketing approaches used extensively by every marketing professional and business owner. In this article, I demonstrated the sales funnel stages, and additionally included the sales funnel examples for better understanding. Scroll down to know more.

TYPES OF SALES FUNNEL

  • There ought to be inadequate sales funnel stages executed globally by all the marketing specialists; because those sales pipeline stages serving pretty well for all businesses, implementing the right approach in the right direction gets the better ROI.
  • A-I-D-A (ATTENTION-INTEREST-DESIRE-ACTION)
  • B-A-B (BEFORE-AFTER-BRIDGE)
  • F-A-B (FEATURE-ADVANTAGE-BENEFIT)
  • P-A-S (PROBLEM-AGITATE-SOLUTION)
  • P-P-P-P (PROBLEM-PROMISE-PROOF-PROPOSAL)
  • These were the critical five metrics used comprehensively and dominated in the sales funnel stages for better conversions.
  • Before composing the Sales Funnel, understand the objective XOTF and form the TOTF ( Top Of the Funnel ) and Modulate the MOTF ( Middle of the Funnel ); based on those three sales funnel stages address the reader to take action and complete the BOTF ( Bottom of the Funnel).
  • Certain deliberation works on all the trades to perceive quality conversions; scroll down to learn around the step-by-step sales funnel meanings with examples,

A-I-D-A [ ATTENTION – INTEREST – DESIRE – ACTION ]

ATTENTION

  • Create attention; people who are previously interacted with your business or haven’t interacted with your business, create awareness between them regarding your business or services.

INTEREST

  • Create Interest amongst the audience; people who are started engaging on your attention post or have taken whatever action on your attention post.

DESIRE

  • Characters who shown their Interest; create a desire inside the audience’s mind to buy your products or services.

ACTION

  • People who crossed those pipelines regarding the sales funnel have a high intention to take action on your business or services.

(A–I–D-A) SALES FUNNEL EXAMPLES

STEP-1:

  • Create ATTENTION by giving free offers and discounts; people love to purchase in deals, offers, plus everyone considers freebies; These give you better commitment inside people’s minds to consider your product or business.
  • Create a perfect landing page and run an Ad on every social media platform; furthermore, run Search Ads and Display Ads in the search engines about the offers, discounts, and freebies.
  • Paste your pixel code inside the landing pages and accumulate the data of people who visited that page, send the emailers via automation to the people who submitted the form, and push the data into google sheets for retargeting.

STEP-2:

  • Create INTEREST in the audience’s mind by explaining the services in detail; after making the people aware of your product, create Interest in people’s minds to consider your product or businesses.
  • Based on the previous data we attained from the STEP-1 using pixel tracking code and consumers data, follow up via emails, SMS messages, and Whatsapp messages via automation.

STEP-3:

  • Create DESIRE in people’s minds by showcasing the testimonials and reviews of your business or services; generate the trust determinant and create more further desire to buy your product or deal with your trades.
  • Retarget the audience by changing the body of the content, showcase the proofs, testimonials, and follow up via emails day after day to create Desire in the accessor mind to take Action.

STEP-4:

  • Create the situation for the user to take the ACTION immediately.
  • The final step of the Funnel, create the email follow-up series and send the emails on an hourly basis one over one by using the delay operator.
  •  Change the frame of the mail and keep adding the offers, discounts and schedule the emails and SMS messages for the audience that senses the accessor’s mind to take immediate action in the form of urgency.

NOTE

  • Certain step-by-step strategies on the AIDA module followed by; many fashion-related industries, courses were selling on the online directories. Etc, use these sales funnels stages to sell up.
  • On the TOTF, create Awareness. On the MOTF, consider Interest to reach your product or services, and In the BOTF, create Desire or address them take Action or use both; based on the use case to your business and services structure the Sales Funnel.

B–A–B [ BEFORE – AFTER – BRIDGE ] 

BEFORE

  • Exaggerate the user’s problem, detail the situation extensively, and make them believe they are living in anxiety.

AFTER

  • Create the Desire in the audience’s brain, and make them consider your business or services by you had an answer to their dilemma.

BRIDGE

  • Create a renewed bridge based on the user problem, create the Desire, and make your brand extensively reach to grasp the existing users and acquire new audiences.

(B-A-B) SALES FUNNEL EXAMPLES

STEP-1:

  • Detail the user’s problem and turn the circumstance into conversion by giving the solution to their difficulties.
  • Target the readers by giving solutions and showcase the ambience, testimonials, proofs, and reviews of your past alumni and people who had previously experienced your product.
  • By using an Email marketing strategy, mail the series via automation change the essence of the mail. 
  • Create Desire among the users; Run search engine video ads; showcase the work culture, testimonial speeches in your youtube channel either in the social media network.
  • Moreover, display ads deliver the best discoverable reach for before after bridge sales funnel stages.

STEP-2:

  • Once you detailed the problem, people who are engaged with your page are the unique target audience, solve the issues, and gain the people’s trust.
  • Retarget the same audience by giving discounts, offers, and create a sense of urgency to take immediate action on your services.
  • Email marketing, search ads, video ads, and video ads act fine for the BAB sales funnel to generate a good ROI.

NOTE

  • Most educational and training institutes, Beauty-related industries, and fitness-related industries. Etc, follow these strategies; certain sales funnel examples works wonder on these industries.
  • On the TOTF, consider the before and after by exaggerating their problem and create Interest by showing the testimonials and proofs; in the BOTF, create Desire by giving discounts, offers, and freebies.
  • Address the audience to take action by describing the deal closes on the specified time, that creates the sense of urgency among the audience to take immediate action.

F-A-B [ FEATURE – ADVANTAGE – BENEFIT ]

FEATURE

  • Explain the features of the products or services also make the audience consider your products and services.

ADVANTAGE

  • Explain the advantages of the product or services, and the advantages need to be unique while comparing to the competitors; also, it needs to create more interest in the audience’s mind.

BENEFIT

  • Showcase the benefits of your products and services and create Desire amongst the audience by detailing your products or services; it drives the user to take immediate action.

(F-A-B) SALES FUNNEL EXAMPLES

STEP-1:

  • Narrate the features and advantages of your products or services; make the audience consider your product and reach it wider between the new audience, who aren’t previously interacted with your business.
  • Use Email marketing to sequence the mails and create the youtube video ads and Tv commercial ads for the FAB sales funnel strategy.

STEP-2:

  • Collect the users’ data and retarget them by showcasing your product’s benefits and several advanced uses; give discounts and sales offers to drive infinite customers to buy your product or services.
  • Retarget the audience via youtube non-skippable ads to recall your products, plus display ads work well; those make the audience consider your product and take Action.

NOTE

  • Gadgets, laptops, PCs and automobile industries, .etc, used the F-A-B sales funnel to sell up their product.
  • On the TOTF, explain the features and benefits of your product that creates Interest on the users to buy your product; in the BOTF, make Desire by giving discounts, offers, and seasonal sales takeaways to the users; it grabs more attention to take immediate action on buying your product.

P-A-S [ PROBLEM – AGITATE – SOLUTION ]

PROBLEM

  • Understand the audience persona and elaborate the user problem in detail; detailing should create curiosity and fear in the reader’s mind; Moreover, reach your product to your target audiences.

AGITATE

  • Give a problem-solving formula for user predicament, and earn the trust of the target audiences.

SOLUTION

  • Solve the user problem by procuring your services or your products.

(P-A-S) SALES FUNNEL EXAMPLES

STEP-1:

  • Create fear and inferiority complex to the audience by detailing their problems also, it drives more attention from the target audience.
  • Create a perfect landing page and run Social media ads, Search engine Ads to drive the user to learn more about your products.

STEP-2:

  • Agitate the user problem again to recall their pain, give problem-solving feedback, showcase the testimonials and reviews of your products, build the trust factor between the audience to buy your product.

STEP-3:

  • Solve the user’s problem by comparing and showcasing the advantages and benefits of your products by providing offers and discounts to drive more conversion.
  • Social media platform branding, Landing page, or website is an essential metric in the PAS sales funnel stage.

NOTE

  • The following metrics are used by skin doctors, gym owners, and yoga instructors. Etc; if your business is into problem-solving sub-niche, use the PAS solution to drive more customers.
  • On the TOTF, create the problem and exaggerate the customer’s issue. It drives more reach for your product and agitates the problem give some resolved solution to the problem. It gains more trust from the users.
  • In the BOTF, solve the problem if possible, give takeaways and discounts to the customer for retaining purposes.

P-P-P-P [ PROBLEM – PROMISE – PROOF – PROPOSAL ]

PROBLEM

  • Understand the user’s problem, create fear among the users to drive more attention and reach to consider your product.

PROMISE

  • Give the promising statement to the user that creates Interest to the user to reconsider your product.

PROOF 

  • Showcase the proof by submitting the testimonials and reviews of your products to gain the trust factor amongst the audience.

PROPOSAL

  • Pitch the audience by retargeting with the benefits, advantages and gave lot more discounts and offers to the users to buy your products.

(P–P–P-P) SALES FUNNEL EXAMPLES

STEP-1:

  • Exaggerate their problems in detail and give some feedback or problem-solving feedbacks for that time; it provides a trust factor on the people’s minds to get aware of your product or businesses.
  • Run an Ad on social media platforms and in the search engines about detailing the problem and paste your pixel code in the landing pages, collect the data of people who visited that page, send the emailers, SMS messages via automation to the people who submitted the form, and push the data into google sheets for retargeting.

STEP-2:

  • Give promises to the user that you had a solution and exaggerate their problem in detail to make aware of your product, create Interest in people’s minds to trust your product or businesses.
  • Based on the previous data we attained from the STEP-1 using pixel tracking code and consumers data, follow up via emails, SMS messages, and Whatsapp messages via automation.

STEP-3:

  • Create DESIRE on the people’s minds by showcasing the proofs like testimonials, reviews about your products or services; That creates the trust factor among the audience. It establishes Desire in them to buy your product.
  • Retarget the audience by changing the content’s body and showcasing the proofs, testimonials, and follow-up via emails day after day to create Desire in the accessor mind take the Action.

STEP-4:

  • Propose the user to take action immediately by creating a sense of urgency.
  • The final step of the Funnel, create the email follow-up series and send the emails on an hourly basis one by one by using the delay operator.
  • Change the body of the mail and keep adding the offers, discounts and scheduled the email for everyone that senses the mode of urgency to take immediate action on the accessor’s mind.

NOTE

  • These were the things listed down in the PPPP sales funnel; Many fashion-related industries, courses selling industries, Educational industries. Etc uses this kind of sales funnels stage to sell their products or services.
  • On the TOTF elaborate their Problem for consideration, on the MOTF Promise your audience to trust your product or services, and In the BOTF create Desire by showcasing the proofs, and again in the BOTF give offers, discounts, takeaways and create a sense of urgency to take them Action or use both PROOF & PROPOSAL in the bottom of the Funnel; based on the use case of your business and services segment the sales funnel.
  • All marketers and business owners universally use these metrics which I had mentioned above to construct the Sales Funnel for each campaign. Understand the campaign objective, create the sales funnel for your business or services and generate good ROI.